Why use social media scheduling tools? It’s one of those questions I get asked a lot and one I wish I had an easy answer to. The simple truth is that social media is changing the way we interact with one another and it has become so important that every company I work for uses some form of social media management system. In fact, most have entire departments whose sole responsibility is social media monitoring.
As a social media manager, I spend a lot of time thinking about how we do our job as managers and how we can improve it. It’s not as easy as just pushing buttons and building relationships. A good social media scheduling tool is one that helps you better manage your time. That means, you need one that organizes your day and your tasks into easily-managed chunks. You want a tool that makes it easy to see who has what tasks and when those tasks are due.
So what’s the best tool for this? Honestly, it’s one that integrates with your company’s existing platform – Facebook, Twitter, LinkedIn, FourSquare or others. If you’re using any of the platforms yourself, you already know how difficult it can be to keep up with all the changes in the landscape. This is particularly true if you use a lot of social media channels or if you have a lot of clients or customers to communicate with on a regular basis. When you use one of these systems, you don’t just have one tool; you have many.
So how do you determine which tool you should use? Here are some criteria to consider: How easily can I add posts to my feed? Is there a calendar view? Can I set reminders and alerts?
Ideally, you want to find a system that does most of these things but is also easy to use for your social media. The best ones out there allow you to integrate with all of your social networks and with all of your social scheduling tools. They allow you to post to all of your accounts from a central location. They even let you manage multiple accounts from one location. This means you don’t have to waste your time trying to remember which social network you’re responsible for (and even which profile you’re logged in to!)
It also means that you don’t have to spend a lot of time getting everything set up with each individual site. For example, if you’re active on Twitter, Facebook, FourSquare, YouTube, LinkedIn, etc., you’ll likely have a separate Twitter account for each site. Setting everything up is easy enough but if you don’t have the same tools for all of them, it can get confusing. This is especially true if you want to make sure all of your accounts are active at the same time.
Using your calendar, alerts, and other tools you have access to, you can actually create a flow chart of when you’ll be most productive and post it on your blog. It’s a great way to keep you on track. Just look at it during your lunch hour, during your morning workout, and before you go to sleep.
You can also use the tools to post your daily activity and track how much time is spent on each activity. If you find that you spend most of your time on Twitter during your lunch hour, you can mark that as “done” so you can focus more of your attention on other social media. It’s a great time management tool for social media. It really helps me keep my head in the game.