Hashtags : #content #copywriting #marketing
#copywriting is hard. Whether you’re writing product descriptions or ppc ads, there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity.
Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks?
Well, now it’s possible, thanks to AI #copywriting tools powered by machine learning.
What is AI #copywriting and how does it work?
AI #copywriting is essentially computer-generated writing created using natural language processing tools.
First, you decide what you want to write about and the type of #content you need. This could be anything from a blog post to a short ad. Then, you set certain parameters for the AI tool to follow. For example, maybe you decide you want a social media post advertising a new yoga class.
Once the machine receives the instructions, it generates #content based on these parameters by analyzing similar pre existing #content from around the web and processing it into something new and plagiarism-free.
Why should you use an AI #copywriting tool?
There are a few reasons why marketers and copywriters might check out AI #copywriting tools.
First, AI #copywriting saves you time.
Finally, AI #copywriting tools can save you from the dreaded “writer’s block” that every writer experiences at some point. Whether you need help brainstorming ideas or generating some #content, an AI tool can help you get going agAIn.
If you’re a busy #content creator with multiple deadlines or dreams of scaling your #content production, it’s worth exploring how AI #copywriting may help you.
AI #copywriting limitations
Like any digital #marketing tool, AI #copywriting has its limitations.
First, although AI tech is impressive, AI #copywriting tools don’t write anything truly original. Remember, we’re talking about a machine. They’re “fed” articles and #content written by human copywriters and essentially mix them up to create something new.
AI tools produce great copy, but just because it’s “new” copy doesn’t mean it’s original.
What’s more, AI tools can’t replicate human emotion. Why is this a drawback? Well, emotion matters in #marketing. In fact, when it comes to consumer buying behavior, feelings are more influential than any other variable, so you should try
To invoke emotion through your #content.
In short, while it’s great for bulk projects, you might not find AI #copywriting helpful for crafting those more emotive posts that need a personal touch and true creative thought.
Finally, the AI tools we have right now aren’t great at picking up “awkward” phrasing. Although the writing (usually) makes grammatical sense, you’ll still need to proofread the copy to identify any incorrect phrases and awkward wording.
The takeaway? AI #copywriting tools can support your #marketing efforts, sure, but they’re not a complete substitute for human #content creation. Just think of them as another highly useful tool in your toolbox.
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