Step by Step Guide to Media Planning | Board Infinity

Are you new to the world of digital marketing? If yes, then you must learn how to do media planning and this digital marketing is the answer.

Attend this 1 Hour live webinar on step by step guide to media planning by Coach Richa Chopra. She has done MBA in strategy and marketing from IIM Kozhikode & B.Com (Hons) graduate from SRCC (DU). With 9 years of Corporate experience under the belt.

Coach Richa will be covering the following topics in the webinar –

Knowing the target audience & Defining Goals
Determining the tools and Perfect Media Mix
Basic terminology of Media Planning
Reach vs Frequency
Creating media strategy & Plan

Timestamps:-
0:00 – Introduction
2:40 – Media Planning basics
4:23 – Basic Media Terminologies
14:43 – Media Plan
18:35 – Major decisions
21:49 – Steps for making a media plan
22:18 – Knowing your audience
25:32 – Defining marketing objectives
35:20 – Determining the strategy
39:49 – Creating media strategy & plan
45:34 – Setting up a media budget
51:01 – Competitive strategies and budget considerations
53:38 – Evaluations and follow-ups
57:14 – Reach vs Frequency
59:47 – Thank you
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