Sprout Social review: Simple Social Media Scheduling Tool

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Unbiased Sprout Social Review 2021.

Sprout Social is your new home for social media management, with all the tools you need in one powerful package. Sprout Social emphasizes the four components of social media effectiveness; Monitoring, Engagement, Measurement and Growth.

Engagement – The new Engagement Report provides insight on team interactions (Premium Plan only). Expose trends in social engagement by day & time and see how you stack up against profiles with similar message volume.

Publishing – Drafts feature in Sprout helps you capture your thoughts for future social publishing.

Sprout’s shared Team Content Calendar gives you a comprehensive view of scheduled messages across your entire team

Monitoring- Sprout’s Smart Inbox is the ultimate social media monitoring feature; it combines every message, alert and action from all your profiles into a single, filterable stream.

Analytics – Sprout combines profile-level, group and roll-up analytics reports to get a high or low level look at performance. You can report on your social profiles in the way that makes sense to your business.

Collaboration – Route messages to appropriate departments and see who is available to respond on the spot. Never duplicate efforts when responding to a customer with our real-time collaboration features.

CRM – Sprout gives you immediate access to conversation history every time you hit reply, so you can respond quickly and personally. History is accessible throughout the app—click on an avatar to see all past interactions.

HelpDesk – Turn social media conversations into customer service tickets and easily capture your customers’ queries with just one click. Let your customer use the social channel they prefer, while your support efforts can stay in your existing help desk platform.

Mobile – Schedule and publish messages, view and manage your feeds, perform keyword searches, view contact history, check sent message stats and more—anytime, anywhere.

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