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Why Do You Need an Online Content Writer?

The marketing industry has evolved considerably over the years. The key factor of this evolution is the internet. As firms have now transcended from their physical existence to an online presence, the value of original and relevant content has increased substantially.

Copywriting and Direct Marketing Insights: A Few Words of Wisdom Learned on the Journey.

Many forests have been cut down to create the paper for people to publish their memoirs – wisdom gained with the opportunity for reflection. This article contains some of my most recent lessons learned while still on the path to mastery. Wisdom from the trenches if you will.

5 Steps to Effective Copywriting

The article provides 5 steps to effective copywriting. Topics such as defining the problem, pushing hot buttons and more are discussed.

Copywriting Catastrophes: 3 More All Too Mistakes From Copywriters (And Others Who Write Copy Too)

Small changes in copy can yield big differences in response. This article talks about 3 mistakes people make when writing copy that depress response.

3 Important Copywriting Things You Have to Know

Plenty of direct marketing experts have declared that copywriting is perhaps the most valuable skill that you will ever be able to learn. You can disagree all you want, but you are going to be wrong which is obvious as soon as you look at things objectively. Copywriting is the form of every single piece of marketing and advertising that is being done.

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