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How to Write a Case Study For Your Business (In Under 3 Minutes)

Learning how to write a case study for your business will only take you two minutes and fifty-four seconds-maybe a little longer depending on how fast you can read this short article. Simply put, other than writing high-quality articles for your company’s blog, case studies are the most effective way to demonstrate your industry expertise and build trust with prospects.

Tips for Christmas Copywriting

Christmas copywriting is a different animal altogether when compared to ‘normal’ copywriting. Why and how is this so? This article explains why and offers some of our tips for Christmas copywriting.

Why Clever Copywriting Never Works

Copywriting is about the reader, not the writer or the company it’s been written for. The biggest mistake most writers make is that they try to be clever. This article explains why clever copywriting never works.

Copywriting Catastrophe: 3 Roadblocks To Believable Copy (The Most Expensive Mistake You Can Make!)

if your prospect doesn’t believe what you’ve claimed in your copy you can never close the sale. This article shows 3 common roadblocks to creating believable copy that converts.

Copywriting Catastrophe: 3 Body Copy Mistakes That Sabotage Sales (And More)!

While not getting the praise and attention of its more glamorous copywriting counterparts, the headline and the lead, your body copy are still vital to the success of your promotion. This article shows you three all too common copywriting mistakes the cost you sales that are rightfully yours.

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