Your landing page design is vital to your success. It’s very difficult to design landing pages that convert, so we put together some simple yet effective landing page tips you can follow. If your goal is to drive more sales, leads, sign-ups, free trials, or subscriptions, this video will be helpful for you as you create your landing pages. While I won’t create a brand new landing page in this video, it should be helpful to follow this step-by-step landing page tutorial for beginners. If you are wondering what a landing page is or how to create an effective landing page with WordPress, Mailchimp, Wix, Shopify, or another website provider, this is the place you want to be.
My goal is to show you how to improve your conversion rates by designing a landing page using best practices and strategies that the top marketers, web developers, designers, and UX developers utilize. If you are doing PPC Advertising with Google Ads, Facebook Ads, Twitter Ads, Pinterest Ads, Google Display Ads, Bing Ads, Microsoft Advertising, LinkedIn Ads, or Quora Ads, this will be a helpful video. You can A/B test your landing pages as well to see if different headlines, images, videos, or designs improve your conversion rate and lower your cost per conversion.
1. Focus on the Headline & Subheading First
You should try to succinctly capture attention & promote an offer at the top of your landing page.
2. Make the Action you Want Visitors to take as Clear as Possible
You should use an obvious offer and glaring call-to-action. Your call-to-action should stand out whether you want people to learn more, shop now, sign-up, take advantage of a free trial, create an account, or any other action you want a customer to take.
3. Sell the Benefits & Provide Proof
Use positive reviews and testimonials from your customers. Proof means that there are other people using it and happy with the platform. Many times, companies will use logos of top brands and large companies to show proof.
4. Use High-quality Images and Videos
Images & video provide information quickly. Explainer videos on landing pages is a great strategy because you can show a lot of information in a short period of time.
5. Desktop & Mobile Designs aka Responsive Design
Do not let a device ruin your conversion rate. Your landing page should use a responsive design so it is desktop-friendly, mobile-friendly, and tablet-friendly. It should look the same across all browsers as well.
6. Review Competitor Landing Pages
You can learn from other landing page designs that your competitors have created.
Helpful Landing Page Tutorials and Playlists:
Landing Pages Playlist: https://www.youtube.com/playlist?list=PLCKZKQoSq6y5GDI-CgmHQwI8erzjjUoeB
7 Landing Page Best Practices – How to Create Landing Pages That Convert: https://www.youtube.com/watch?v=bojZNX61xq8
What Is A Landing Page – 5 Top Landing Page Builders: https://www.youtube.com/watch?v=pL8h44oVCFY
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